Vancouver’s EP Headshots, Portraits & Commercial Photography

Our first assignment with this client began with Corrective Kinetics promo video that then led to designing promotional Corrective Kinetics fitness images. Owner, Lance Barretthas built a successful name in Vancouver having over 17 years of experience, his clientele are average joes to semi-pro and professional athletes. With business growing, expansion was inevitable, enter Vancouver’s best and newest choice for elite level fitness; “Elite Performance.”.

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Lance has earned a very positive reputation throughout the years as an established fitness Trainer and adviser in the Vancouver fitness industry. Elite Performance is downtown Vancouver’s choice for elite level fitness, strength training, physique transformation and small group exercise. Members include a diverse clientele ranging from world class athletes to those rehabilitating from serious injury as well as busy executives. Elite Performance has training programs for all individuals and all budgets.

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Elite Performance may have a program for anyone looking to improve their health and fitness but what they didn’t have was promotional photography to advertise their brand; enter Double Vision. We designed and conceptualized the photographs to not only promote their services but to introduce the brand. An extensive photoshoot schedule was a challenge to orchestrate timetables between the trainers, classes and participants while not interrupting business hours.

The post-production stage of this project was very extensive in itself, numerous hours alone dedicated to coloring grading, graphics and effects. The photoshoot took place over 4 days throughout 3 weeks. This was a great example of a collaborative project with a client who relates to being competitive and having a vision to enhance and improve market share in our respective professions.